We all want our website to be at the top of the search engine when someone types in something similar to our company or service. I have worked with hundreds of companies to enhance their web presence. The world of SEO, or Search Engine Optimization, is a large task to conquer. As a web designer or internet marketer, you will have many tasks that are requested of you. One of the main questions is, “Can you get me to the top of search engines?” Let's Find out together! I always tell people that if any person or company tells you they can get you to the top of a Google search to be wary. This is not easy to achieve, and in many situations almost impossible. If the claim is to raise your site within a few days, they are planning techniques to raise your page rank and inbound SERP Page results usually by way of a Link Farms, Cloaking or Doorway Pages. These terms will be explained in detail.
These practices are known as “black hat tricks” in the web industry. Once you are blacklisted as using deceptive techniques with search engines, it is hard to have that label reversed. It can take up to six months for the techniques in whit this lessons to take full effect. All techniques we going to list here are “white hat” and do not attempt to deceive search engine bots. In the following lessons, I will discuss the difference between organic vs. paid search. You will also learn how to measure up your competition using a few online tools that allow you to gauge their strategy. In response, you may follow suit with similar, yet more refined, techniques. There are many simple and free things you can do to enhance your website on Google, Yahoo and MSN search. It’s just about knowing how to use them. For that reason,you are going to learn SEO in 10 easy to understand steps to help you ensure your website is working at its full potential to drive traffic and business to your website! Stay Tuned for our next SEO Lesson!
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